E.L.F Power Grip Primer + 4% Niacinamide

What is it: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.

Why you'll love it:

Gel primer formula with tacky texture grips makeup for long-lasting wear

Infused with 4% niacinamide to help even out skin tone and brighten

Gives skin a dewy, glowing finish

Translucent-finish primer works on all skin tones

100% vegan and cruelty-free

Travel-friendly

Key Ingredients:

Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

Your skin’s future looks bright—your favourite sticky AF ElF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.

NET WT: 24 mL

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

This product is made in a Fair-Trade Certified factory.